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Unido","usa":null,"publish_details":{"locale":"pt"}}},{"node":{"argentina":null,"armenia":null,"australia":null,"austria":null,"brazil":null,"canada":null,"chile":null,"colombia":null,"czechia":null,"denmark":null,"ecuador":null,"finland":null,"france":null,"germany":null,"hong_kong":null,"hungary":null,"india":null,"italy":null,"japan":null,"korea":null,"latvia":null,"mexico":null,"morocco":null,"norway":null,"peru":null,"poland":null,"puerto_rico":null,"singapore":null,"spain":null,"sweden":null,"switzerland":null,"taiwan":null,"thailand":null,"united_kingdom":null,"usa":null,"publish_details":{"locale":"tr-tr"}}},{"node":{"argentina":null,"armenia":null,"australia":null,"austria":null,"brazil":null,"canada":null,"chile":null,"colombia":null,"czechia":null,"denmark":null,"ecuador":null,"finland":null,"france":null,"germany":null,"hong_kong":null,"hungary":null,"india":null,"italy":null,"japan":null,"korea":null,"latvia":null,"mexico":null,"morocco":null,"norway":null,"peru":null,"poland":null,"puerto_rico":null,"singapore":null,"spain":null,"sweden":null,"switzerland":null,"taiwan":null,"thailand":null,"united_kingdom":null,"usa":null,"publish_details":{"locale":"nl"}}},{"node":{"argentina":"อาร์เจนตินา","armenia":"อาร์เมเนีย","australia":"ออสเตรเลีย","austria":"ออสเตรีย","brazil":"บราซิล","canada":"แคนาดา","chile":"ชิลี","colombia":"โคลัมเบีย","czechia":"สาธารณรัฐเช็ก","denmark":"เดนมาร์ก","ecuador":"เอกวาดอร์","finland":"ฟินแลนด์","france":"ในประเทศฝรั่งเศส","germany":"ประเทศเยอรมัน","hong_kong":"ฮ่องกง","hungary":"ฮังการี","india":"อินเดีย","italy":"อิตาลี","japan":"ประเทศญี่ปุ่น","korea":"เกาหลี","latvia":"","mexico":"เม็กซิโก","morocco":"โมร็อกโก","norway":"นอร์เวย์","peru":"เปรู","poland":"โปแลนด์","puerto_rico":"เปอร์โตริโก้","singapore":null,"spain":"สเปน","sweden":"สวีเดน","switzerland":"สวิส","taiwan":"ไต้หวัน","thailand":"ผูก","united_kingdom":"อังกฤษ","usa":null,"publish_details":{"locale":"th-th"}}},{"node":{"argentina":"아르헨티나","armenia":"아르메니아","australia":"호주","austria":"오스트리아","brazil":"브라질","canada":"캐나다","chile":"칠레","colombia":"콜롬비아","czechia":"체코 공화국","denmark":"덴마크","ecuador":"에콰도르","finland":"핀란드","france":"프랑스에서는","germany":"독일","hong_kong":"홍콩","hungary":"헝가리","india":"인도","italy":"이탈리아","japan":"일본","korea":"한국","latvia":"","mexico":"멕시코","morocco":"모로코","norway":"노르웨이","peru":"페루","poland":"폴란드","puerto_rico":"푸에르토 리코","singapore":null,"spain":"스페인","sweden":"스웨덴","switzerland":"스위스","taiwan":"대만","thailand":"타이","united_kingdom":"영국","usa":null,"publish_details":{"locale":"ko"}}},{"node":{"argentina":"Argentina","armenia":"Armenien","australia":"Australien","austria":"Österrike","brazil":"Brasilien","canada":"Kanada","chile":"Chile","colombia":"Columbia","czechia":"Tjeckien","denmark":"Danmark","ecuador":"Ecuador","finland":"Finland","france":"i Frankrike","germany":"Tyskland","hong_kong":"Hong Kong","hungary":"Ungern","india":"Indien","italy":"Italien","japan":"Japan","korea":"Korea","latvia":"","mexico":"Mexiko","morocco":"Marocko","norway":"Norge","peru":"Peru","poland":"Polen","puerto_rico":"Puerto Rico","singapore":null,"spain":"Spanien","sweden":"svenska","switzerland":"Schweiz","taiwan":"Taiwan","thailand":"Thailand","united_kingdom":"Storbritannien","usa":null,"publish_details":{"locale":"sv"}}},{"node":{"argentina":null,"armenia":null,"australia":null,"austria":null,"brazil":null,"canada":null,"chile":null,"colombia":null,"czechia":null,"denmark":null,"ecuador":null,"finland":null,"france":null,"germany":null,"hong_kong":null,"hungary":null,"india":null,"italy":null,"japan":null,"korea":null,"latvia":null,"mexico":null,"morocco":null,"norway":null,"peru":null,"poland":null,"puerto_rico":null,"singapore":null,"spain":null,"sweden":null,"switzerland":null,"taiwan":null,"thailand":null,"united_kingdom":null,"usa":null,"publish_details":{"locale":"uk-ua"}}},{"node":{"argentina":null,"armenia":null,"australia":null,"austria":null,"brazil":null,"canada":null,"chile":null,"colombia":null,"czechia":null,"denmark":null,"ecuador":null,"finland":null,"france":null,"germany":null,"hong_kong":null,"hungary":null,"india":null,"italy":null,"japan":null,"korea":null,"latvia":null,"mexico":null,"morocco":null,"norway":null,"peru":null,"poland":null,"puerto_rico":null,"singapore":null,"spain":null,"sweden":null,"switzerland":null,"taiwan":null,"thailand":null,"united_kingdom":null,"usa":null,"publish_details":{"locale":"zh-cht"}}},{"node":{"argentina":"Argentína","armenia":"Örményország","australia":"Ausztrália","austria":"Ausztria","brazil":"Brazília","canada":"Kanada","chile":"Chile","colombia":"Colombia","czechia":"Cseh 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republika","denmark":"Dánsko","ecuador":"Ekvádor","finland":"Finsko","france":"Francie","germany":"Německo","hong_kong":"Hongkong","hungary":"Maďarsko","india":"Indie","italy":"Itálie","japan":"Japonsko","korea":"Korea","latvia":"","mexico":"Mexiko","morocco":"Maroko","norway":"Norsko","peru":"Peru","poland":"Polsko","puerto_rico":"Portoriko","singapore":null,"spain":"Španělsko","sweden":"Švédsko","switzerland":"Švýcarsko","taiwan":"Taiwan","thailand":"Thajsko","united_kingdom":"Spojené království","usa":null,"publish_details":{"locale":"cs-cz"}}},{"node":{"argentina":"Argentyna","armenia":"Armenia","australia":"Australia","austria":"Austria","brazil":"Brazylia","canada":"Kanada","chile":"Chile","colombia":"Kolumbia","czechia":"Republika Czeska","denmark":"Dania","ecuador":"Ekwador","finland":"Finlandia","france":"we Francji","germany":"Niemcy","hong_kong":"Hongkong","hungary":"Węgry","india":"Indie","italy":"Włochy","japan":"Japonia","korea":"Korea","latvia":"","mexico":"Meksyk","morocco":"Maroko","norway":"Norwegia","peru":"Peru","poland":"Polska","puerto_rico":"Portoryko","singapore":null,"spain":"Hiszpania","sweden":"szwedzki","switzerland":"Szwajcaria","taiwan":"Tajwan","thailand":"Tajlandia","united_kingdom":"Wielka Brytania","usa":null,"publish_details":{"locale":"pl-pl"}}},{"node":{"argentina":"Argentina","armenia":"Armenia","australia":"Australia","austria":"Austria","brazil":"Brasil","canada":"Canadá","chile":"Chile","colombia":"Colombia","czechia":"Chequia","denmark":"Dinamarca","ecuador":"Ecuador","finland":"Finlandia","france":"Francia","germany":"Alemania","hong_kong":"Hong Kong","hungary":"Hungría","india":"India","italy":"Italia","japan":"Japón","korea":"Corea","latvia":"","mexico":"México","morocco":"Marruecos","norway":"Noruega","peru":"Perú","poland":"Polonia","puerto_rico":"Puerto Rico","singapore":"Singapore","spain":"España","sweden":"Suecia","switzerland":"Suiza","taiwan":"Taiwán","thailand":"Tailandia","united_kingdom":"Reino Unido","usa":"USA","publish_details":{"locale":"es-us"}}},{"node":{"argentina":"Argentina","armenia":"Armenia","australia":"Australia","austria":"Austria","brazil":"Brazil","canada":"Canada","chile":"Chile","colombia":"Colombia","czechia":"Czechia","denmark":"Denmark","ecuador":"Ecuador","finland":"Finland","france":"France","germany":"Germany","hong_kong":"Hong Kong","hungary":"Hungary","india":"India","italy":"Italy","japan":"Japan","korea":"Korea","latvia":"Latvia","mexico":"Mexico","morocco":"Morocco","norway":"Norway","peru":"Peru","poland":"Poland","puerto_rico":"Puerto Rico","singapore":"Singapore","spain":"Spain","sweden":"Sweden","switzerland":"Switzerland","taiwan":"Taiwan","thailand":"Thailand","united_kingdom":"United Kingdom","usa":"USA","publish_details":{"locale":"en-us"}}}]}},"pageContext":{"blocks":[{"content_area":{"content":"• \"Let's circle back\" – revisit a topic later
\n• \"Touch base\" – briefly discuss something
\n• \"On the same page\" – thinking alike
\n• \"Call it a day\" – end the meeting/work
\n• \"Close the sale\" – successfully complete a purchase
\n• \"Break-even point\" – sales level with no profit or loss
\n• \"Breach of contract\" – failure to comply with contract terms
\n• \"ROI (Return on Investment)\" – measure of profit from investment
\n• \"Deliverables\" – expected outputs from a project
\n• \"Keep me in the loop\" – keep someone informed
\n• \"Win-win situation\" – outcome benefiting everyone
\n• \"Action plan\" – detailed plan specifying tasks and timeline
And if you’ve ever heard any business English expressions commonly used in the workplace, you already know that most of them are very… well, illogical. Phrases like “let’s circle back” or “I just wanted to touch base” feel like they’re referring to geometry or sports rather than a business situation.
\nBut no, they’re part of the widely accepted corporate jargon. And despite how snarky they may sometimes feel, they’re considered polite, formal, and respectful.
\nReady to get fluent in corporate speak?
\nThat’s great because we’ve prepared a long list of business English words for every situation - from office small talk to industry-specific business terms.
\n\nWhether you’re at a networking event, an office team meeting, or trying to close an important deal with a client, you need to handle corporate conversations. Without proper business English vocabulary, you’ll quickly find yourself swimming in the sea of corporate jargon and unfamiliar terms.
\nBecoming fluent in business English and corporate terms will help you handle business conversations with more confidence and make a lasting impression on your boss, coworkers, or clients.
\nPlus, it’ll help you avoid embarrassing situations. Imagine inadvertently breaching a contract because you didn’t fully understand something or making a mistake in a project because you misunderstood what the client wanted.
\nKnowing a few basic business terms can save you from drowning in embarrassment or legal issues.
\n\nEnglish is the lingua franca of business. It’s the most common language we use to do business with each other, regardless of our culture, ethnicity, or native tongue.
\nThat’s why many languages use English terms to talk about marketing or sales concepts. Even if you’re not a native English speaker, you may already know terms like A/B testing, SEO, or branding because your native language uses them too.
\nBut regardless of the growing number of English business terms used in other languages, the English corporate jargon still has many words and expressions you should learn if you plan on doing business with English speakers.
\nEven if you’re not business-savvy (it’s ok if you aren’t!), knowing the most common words and phrases used in everyday business interactions is a must.
\nYou’ll need them when introducing yourself to a new client or while talking with your coworkers at the office.
\nHere’s a list of everyday business vocabulary that’ll come in handy whenever you want to gossip with your coworkers or complain about your workload to your office buddy.
","wrapped":false,"hidden":false,"full_width":false,"align_center":false,"join_block_below":true}},{"content_area":{"content":"To do something ASAP means to do it fast, with urgency. Ex.: \"I need to submit the report ASAP so we can review it before the meeting tomorrow.\"
\nTo put something on the backburner means to set aside tasks or projects for a while. Ex.: \"We’ve put this project on the backburner for now.\"
\nNo, it’s not what you think it is. If you have multiple tasks or responsibilities to handle at the same time, you have many \"balls in the air.\" Ex.: \"With the upcoming deadline and client meetings, I have a lot of balls in the air right now.\"
\nWhen you feel overwhelmed or have too many tasks or responsibilities, you have \"too much on your plate.\" Ex.: \"I can't take on any more projects at the moment; I already have too much on my plate.\"
\nWe’re not referring to a radio. Bandwidth is a person's capacity or availability to take on additional tasks or projects. Ex.: \"I’d love to help, but I don't have the bandwidth right now.\"
\nIf we “boiled the ocean,” we just took on an overly ambitious task that’s unlikely to succeed. Ex.: \"Let's focus on smaller goals instead of trying to boil the ocean with this project.\"
\nIn other words, putting lots of ideas on paper. Ex.: \"I did a quick brain dump and came up with an awesome idea.\"
\nThese are the tangible results or outputs that are expected from a project or task. Ex.: \"What are our deliverables for this month?\"
\nA game changer means something that has the potential to impact or transform a situation significantly. Ex.: \"This new organization tool I’m using is a game changer for me!\"
\nWhen something is “good to go,” it’s ready. Ex.: \"The proposal I’ve been working on is good to go for today’s presentation.\"
\nThis expression doesn’t mean that someone is literally herding dozens of cats in their apartment. It’s just a weird way to say you’re trying to manage people or tasks that are difficult to manage. Ex.: \"Coordinating the different departments' schedules for this project feels like herding cats.\"
\nRunning something up the flagpole means presenting an idea, proposal, or plan to gather feedback. Ex.: \"I haven’t finished the project yet, because I still need to run it up the flagpole.”
\nThis is a common expression you might have heard in another context. It means to unfairly blame or sacrifice someone for your own benefit or to avoid responsibility. Ex.: \"John tried to throw me under the bus by blaming me for the mistake during the presentation.\"
\nMicromanaging can be the most annoying thing in the workplace! It’s the practice of excessive or unnecessary control over small details of tasks or projects. Ex.: \"I’m so annoyed with Susan! She micromanages everything I do.”
\nThese are probably the two scariest words in the office! When someone has been “let go,” they were fired. Ex.: “Have you heard? Jack was let go yesterday!”
\nWhen you ask someone to “keep you in the loop,” you ask them to keep you informed and included in the conversation. Ex.: “Keep me in the loop! I want to know what’s going on between John and Susan!”
\nWorkflow refers to the sequence of steps or tasks involved in completing a specific process or project. Ex.: “The workflow for this project is insane… I don’t know how I’ll finish it on time!”
","wrapped":false,"hidden":false,"full_width":false,"align_center":false,"join_block_below":true}},{"reusable_blocks":{"reusable_blocks_entry":[{"modular_blocks":[{"call_to_action":{"icon":"UserQuestion","title":"Not Sure Where to Start?","subtitle":"Every situation is different. Answer a few quick questions and we will recommend a next step that fits your goals, with no commitment.
","background_color":"Blue","center":true,"join_block_below":false,"primary_button":[{"text":"Get in touch","url":"#maincta"}],"hidden":false}}]}]}},{"content_area":{"content":"Over the past few years, we grew accustomed to online team meetings over Zoom or Microsoft Teams. And we’ve also gotten used to hearing the same corporate expressions over and over again at every team meeting.
\nEven if you’re not a fluent English speaker, you might have already heard some phrases used in business meetings held in English. But to help you confidently navigate the next meeting, here’s the list of key expressions with their meanings.
\n
It’s a structured plan that outlines the topics, objectives, and order of discussion for a meeting.
\nThese are the comments or statements your team members make at the beginning of a meeting. They are meant to provide the context and introduce the rest of the team to the topic of the meeting.
\nIt’s a detailed plan that specifies what needs to be done. It outlines the tasks and the timeline to achieve set goals.
\nIf someone wants to touch base with you, it doesn’t mean they want to play hockey. They just want to discuss something with you.
\nIt’s a common expression used in everyday situations. It means starting a conversion and can be used during a meeting to kick things off.
\nIt means starting something. In this case, the meeting.
\nWhen someone says, “Let’s circle back,” they want to discuss something again, or they’ll want to discuss it with you later.
\nIt’s an expression used to move from one topic to another during a team meeting.
\nThis is a popular idiom. But in the corporate setting, it simply means coming up with innovative ideas.
\nIf something is a win-win situation, it’s an outcome or solution that benefits everyone involved. Everybody wins!
\nIf someone moved the needle, they made significant progress or achieved something that positively impacted the situation.
\nI initially thought it meant to take the online conversation face-to-face. But no, it means to discuss something outside the current meeting so as not to go over the planned meeting time.
\nWhen someone wants to go back to the drawing board, they feel the need to start over. Mainly because something didn’t go as planned or they want to reevaluate the plan.
\nThis funny expression means removing unnecessary elements to make something more streamlined or efficient.
\nWhen someone says, “Let’s make sure we’re on the same page,” they want to know whether you’re thinking alike.
\nWhen someone wants to “deep dive” into something, they just want to explore the topic in detail.
\nIf your boss says, “Let’s get our ducks in a row,” it means they want to start getting organized to handle a task.
\nIf you’re on board with something, you agree with it. If you don’t, you can always move the goalposts.
\nIf your manager wants to move the goalposts, they want to change something: the objectives, the scope, or the project requirements.
\nIf you’re parking it, you’re holding off on a project or milestone until you get approval from whoever is in charge.
\nIf your boss asks you to push the envelope, they just want you to give your best.
\nTo drill down into something means to examine or analyze it in detail.
\nAs you may have intuitively assumed, forward planning is the process of anticipating future needs or events and preparing accordingly.
\nA silver bullet is a simple or quick solution that solves a complex problem or achieves significant results.
\nThis is a popular idiom in everyday English, which means taking shortcuts. It’s usually done to save resources (like money or time), but it’s not always the best way.
\nThe phrase you’re looking forward to during the entire meeting! “Let’s call it a day” means the meeting is over. Hooray!
\nFollow-up questions are additional questions you or your teammates might have after discussing something. They aim to clarify things or gather more information.
\nThe opposite of opening remarks. Closing remarks are the comments or statements made at the end of a meeting, usually to summarize what was discussed.
\nWhen you’re wrapping things up, you’re finishing something - a task, a project, or a meeting.
","wrapped":false,"hidden":false,"full_width":false,"align_center":false,"join_block_below":true}},{"content_area":{"content":"Aside from the general terms used in everyday business conversations, every industry and occupation has its own terms.
\nYour colleagues from the marketing department keep on throwing 3-letter words that sound like a secret code. The folks from the legal department use phrases that make them sound like Harvard Law nerds and the HR people scare their employees with words like “terminate” or “benchmarking.”
\nBut once you know what these terms mean, it becomes clear what all these people are talking about.
\nSo, here’s a list of occupation-specific business vocabulary you might want to get familiar with.
\nEnglish is the dominant language of marketing. Terms like B2B, ROI, or CTA are being thrown around the marketing world like darts. And if you’re not a marketing expert, you may wonder what these terms mean.
\nFrom the outside, they may look like some sort of secret code only marketers understand. So, we’ve rounded up this list of marketing vocabulary to help you break the code.
\n| Term/phrase | \nMeaning | \nUsed in a sentence | \n
|---|---|---|
| B2B (Business to business) | \nIt's business between two companies, rather than a company and an individual. | \nWe’re a B2B brand. We sell software to marketing companies. | \n
| Brand awareness | \nSpreading the word about your brand as far and wide as you can. Usually via social media or Google. | \nIncreasing brand awareness is the primary goal of our social media strategy. | \n
| Branding | \nCreating a unique and recognizable identity (both visual and non-visual) for a product or a company. | \nThis company's branding is unique. | \n
| Call to action (CTA) | \nThe button on a website that encourages action, like making a purchase. | \nThe CTA on our landing page says, \"Sign up for free.\" | \n
| Case study | \nA story about someone's experience with your product or service and how it benefitted them. | \nYou need solid case studies if you want your customers to trust you more. | \n
| Clickbait | \nSneaky headlines that trick you into clicking. Once you do, it turns out it's not what you expected. | \nThe title of this blog article was clickbait! It was a waste of time. | \n
| Cold calling | \nCalling people who have never heard about your brand to sell them your products or services | \nCold calling can be an effective marketing strategy if done well. | \n
| Content marketing: | \nMarketing your brand via any written, audio, or video content. | \nOur content marketing strategy includes publishing informative blog posts to build brand credibility. | \n
| Conversion rate | \nThe percentage of visitors who take the desired action on your website (like making a purchase or signing up for your email list). | \nWe implemented a new checkout process that increased our conversion rate by 10%. | \n
| Customer journey | \nThe process your customers go through before they buy your stuff. | \nThe customer journey typically has a few stages. | \n
| Customer segmentation | \nDividing your customers into groups based on shared characteristics. | \nWe implement customer segmentation to personalize our email campaigns. | \n
| Going viral | \nYou go viral when one of your social media posts receives skyrocketing amounts of engagement you previously didn't have. | \nOne of my Instagram reels went viral, and I became a travel influencer. | \n
| Influencer marketing | \nGetting someone famous on social media to market your product or talk about your brand to their followers. | \nWe've got a fashion influencer promoting our clothing line on Instagram! | \n
| Landing page | \nA page designed to promote one specific product or offer and get visitors to do one thing, like download a freebie or buy something. | \nOur landing page isn't converting. We should redesign it. | \n
| Market research | \nCollecting data to understand your audience's preferences and find out what your competitors are doing. | \nWe conducted market research to know what customers want. | \n
| Onboarding | \nGetting new employees up to speed so they don't feel like confused puppies. Or setting everything us for new customers so they can use your product or service without feeling confused (like puppies). | \nLet’s get our new employees onboarded quickly. | \n
| ROI (Return on investment) | \nThe metric we calculate to see if the money we invested into something made us more money. | \nLet’s calculate our ROI to know if we made a profit from our investment. | \n
| SEO (Search Engine Optimization) | \nOptimizing a website or content to improve its visibility and ranking in search engine results. | \nWe need to hire an SEO expert to help us appear on the first page of Google. | \n
| Social media engagement | \nIt measures how people interact with your social media content via likes, comments, shares, and saves. | \nOur social media engagement is too low. We need to post better content! | \n
| Target audience | \nThe group of people who share similar characteristics and are most likely to be interested in your product or service. | \nOur target audience is young moms who want to get in shape with quick home workouts. | \n
| Testimonials | \nThe written or recorded opinions people have about your products or services. | \nHow many testimonials should we put on our website? | \n
| Unique selling proposition (USP) | \nIt's the trait that makes your product or service different from your competitors. | \nOur USP is our eco-friendly packaging, which appeals to environmentally conscious consumers. | \n
Sales is the ultimate goal of any business. Whether you’re working for a company or for yourself, you’ll need to become fluent in sales speak in order to make successful transactions with customers.
\nWe’ve gathered a list of the most common sales terms and phrases used in the English language to help you gain more clarity over their meaning.
\n\n| Term/phrase | \nMeaning | \nUsed in a sentence | \n
|---|---|---|
| Bargain | \nGetting a great deal or discount on a purchase. | \nThis new dress was a total bargain! | \n
| Buy in bulk | \nTo buy large quantities of the same product. | \nWhen I go shopping for office supplies, I buy them in bulk. | \n
| Buyer | \nThe person or company that buys something. | \nThe buyer didn't agree to the proposed fee for the service. | \n
| Client | \nThe person that buys our services. | \nOur clients are happy with our web design service. | \n
| Close the sale | \nTo successfully convince someone to make a purchase. | \nAfter overcoming the customer's objections, I managed to close the sale. | \n
| Customer | \nThe person that buys our products. | \nOur customers are satisfied with our beauty products. | \n
| Good value for money | \nA fair and worthwhile return on the amount spent. | \nThis hotel was good value for money. I'll stay there again. | \n
| Invoice | \nA document that shows the details and cost of a product or service. | \nI sent the customer an invoice for my copywriting services. | \n
| Negotiate | \nTo attempt to reach a fair agreement between the buyer and seller on terms and price. | \nWe negotiated with the supplier to get a better price for the materials. | \n
| Out of stock | \nWhen a product is temporarily unavailable for purchase, it's out of stock. | \nI'm sorry, but our T-shirts are currently out of stock. | \n
| Pay in full | \nTo pay the entire price of a product or service at once. | \nThe customer decided to pay in full, so we gave him a discount. | \n
| Payment by installments | \nThe practice of paying for a purchase in smaller, regular amounts over a period of time. | \nYou can buy the car with a convenient payment plan in monthly installments. | \n
| Payment plan | \nAn arrangement to pay for something in a structured and scheduled manner. | \nWe offer a flexible payment plan on our consulting packages. | \n
| Prospect | \nA potential customer who fits the compaby's target market and shows interest or is likely to show interest in the company's products or services. | \nWe have a long list of prospects we need to call. | \n
| Purchase | \nTo buy something | \nI recently purchased a new car. | \n
| Quote | \nProviding a price estimate for a product or service. | \nI sent the customer a quote for our web design service this morning. | \n
| Refund | \nThe money that a business gives back to a customer for returning a product or canceling a service. | \nWe issued a refund to the customer who wasn't happy with our service. | \n
| Retailer | \nA store or business that sells products directly to customers. | \nOur retailer partners are selling our merchandise. | \n
| Sales pitch | \nA persuasive presentation to convince someone to buy your product or service. | \nI delivered an epic sales pitch that left the customer speechless. He immediately bought our service! | \n
| Seller | \nThe person or company that sells something. | \nThe seller is asking for a high price for their product. | \n
| Sold out | \nWhen a product is sold out, the store has no more left. | \nThe tickets to the Beyoncé concert are already sold out. | \n
| Supplier | \nA company that provides another company with the products they will later sell to their customers. | \nOur clothing supplier didn't deliver the T-shirts we ordered on time. | \n
| Trial | \nTesting out a product or service before committing to a purchase. | \nI signed up for a free trial to see what this app offers. | \n
| Wholesaler | \nA company that sells products in large quantities to retailers. | \nPlease call the wholesaler and order the usual amount of Coca-Cola cans. | \n
To someone who isn’t a financial expert, terms like assets, liabilities, and accruals have no more meaning than Egyptian hieroglyphics. Even if you did study some accounting in high school or at the university, you’ve likely forgotten what those terms mean.
\nMoney is important to all of us, especially when conducting business. Whether you’re an employee or an entrepreneur, knowing some of the basic finance and accounting vocabulary in English will empower you to make better business decisions.
\nHere’s a list of key finance and accounting terms in English that might come in handy.
\n![\"Business](\"https://images.contentstack.io/v3/assets/bltacc1a01c4d280f24/bltdbb64e46202b93f4/646c459f47d6c8564796fce9/istock-484376424.jpeg?auto=webp&format=pjpg&quality=80&\")
| Term/phrase | \nMeaning | \nUsed in a sentence | \n
|---|---|---|
| Assets | \nThings a business owns that have value. | \nOur assets include property, equipment, and inventory. | \n
| Balance sheet | \nA financial statement showing assets, liabilities, and equity. | \nWe need to update the balance sheet for the year-end report. | \n
| Break-even point | \nThe sales level at which a business neither makes a profit nor a loss. | \nWe need to sell 500 units to reach the break-even point. | \n
| Budget | \nA plan for how much money a business can spend and where it will go. | \nLet's create a budget for our marketing campaign. | \n
| Capital | \nMoney invested in a business to get it started or help it grow. | \nWe raised capital from investors to expand our operations. | \n
| Cash flow | \nMoney coming in and going out of a business. | \nGood cash flow means we can pay our bills on time. | \n
| Depreciation | \nThe decrease in the value of assets over time. | \nWe need to account for depreciation when calculating the asset's value. | \n
| Equity | \nThe value of the business after subtracting liabilities. | \nOur equity increased as our business grew. | \n
| Expenses | \nThe money a business spend on stuff they need to run the company. | \nOur expenses include rent, salaries, and office supplies. | \n
| Gross profit | \nMoney left after subtracting the cost of goods sold. | \nOur gross profit margin increased due to cost-saving measures. | \n
| Income statement | \nA financial report showing revenue, expenses, and profit. | \nThe income statement revealed our strong sales growth. | \n
| Inventory | \nAll the products or items the business has in stock that it's planning to sell. | \nWe need to manage our inventory to avoid overstocking or shortages. | \n
| Liabilities | \nThe money a business owes to other people (like investors or stakeholders). | \nThe loan from the bank is a liability we need to pay back. | \n
| Loss | \nWhen a company spends more than they make, they have a loss. | \nWe had a loss last quarter due to unexpected expenses. | \n
| Net profit | \nMoney left after subtracting all expenses. | \nWe had a net profit of $100,000 this quarter. | \n
| Revenue | \nThe money a business makes from selling products or services. | \nOur revenue skyrocketed after launching the new product. | \n
The HR folks often use many terms unfamiliar to their employees. And they should be! Even if you’re not a human resources professional, you should still know what the HR department is up to when they use terms like “broadbanding” or “confidentiality agreement.”
\nKnowing these terms will be helpful in many situations, such as signing an employment contract or leaving your job. Here’s a list of some basic HR vocabulary you need to know.
\n\n| Term/phrase | \nMeaning | \nUsed in a sentence | \n
|---|---|---|
| Applicant tracking system (ATS) | \nA system that helps recruiters keep track of all the job applications they receive. | \nOur ATS saves recruiters a lot of time on manually tracking job applications. | \n
| Behavioral competency | \nThe skills and qualities that contribute to effective job performance. | \nSome of the behavioral competencies we evaluate as leadership and decision-making skills. | \n
| Benchmarking | \nComparing your performance to industry best practices to identify areas for improvement. | \nWe're benchmarking our customer service response time against our main competitor's. | \n
| Broadbanding | \nConsolidating multiple job levels into broader pay ranges. | \nOur broadbanding approach allows us to cut employee costs. | \n
| Confidentiality agreement | \nIt's an agreement that employees sign that prevents them from using the confidential information they handle as part of their job outside of their responsibilities. | \nThe company made me sign a confidentiality agreement to be approved for the position. | \n
| Exit interview | \nA conversation held when an employee is leaving to gather feedback and insights. | \nDuring the exit interview, we asked departing employees to rate their overall experience with us on a scale of 1 to 10. | \n
| Gross misconduct | \nAn action that is unacceptable at the workplace and needs to be punished by immediate dismissal. | \nDid you hear that John committed gross misconduct? He got immediately fired! | \n
| Job description | \nA description that lists everything you're supposed to do at a particular job, usually part of a job advertisement. | \nMy job description says I'm responsible for handling customer queries 24/7. | \n
| Key performance indicators (KPIs) | \nHR KPIs are the metrics used to measure how HR contributes to the company's success. | \nThe average interviewing cost is one of our main KPIs to measure HR's success. | \n
| Onboarding | \nThe process of educating new employees and turning them into fully functioning team members. | \nOur onboarding process involves a 3-week training under the team leader's supervision. | \n
| Orientation | \nThe first day of work for new employees that includes a tour of the office and a couple of meetings that explain the nature of the job. | \nDuring orientation, we gave new hires a crash course on office culture. | \n
| Recruitment | \nThe process of finding new employees to work at a company. | \nWe're recruiting a team of expert web developers for our new project. | \n
| Succession planning | \nIdentifying and preparing potential candidates for key roles in the future. | \nWe're training our interns to become future employees as part of our succession planning. | \n
| Talent management | \nNurturing and developing employees' skills and potential. | \nThanks to our talent management efforts, our employees stay at our company longer. | \n
For some reason, corporate legal terms sound scary to those of us who aren’t well-versed in corporate law. Still, any employee, freelancer, entrepreneur, or business owner needs to be familiar with some basic legal terms.
\nKnowing these terms is essential when signing contracts and agreements, negotiating a deal, or addressing a legal issue.
\nTo help you familiarize yourself with these terms and make sure you understand their meaning correctly, we’ve rounded up the following list.
\n| Term/phrase | \nMeaning | \nUsed in a sentence | \n
|---|---|---|
| Agreement | \nAn understanding between two or more parties, usually documented in a contract. | \nA satisfactory agreement between the two parties was finally reached. | \n
| Appendix | \nAn additional section of a contract that provides additional information. | \nThe project proposal includes an appendix detailing the project deliverables. | \n
| Breach of contract | \nThis happens when one of the two parties doesn’t comply with the terms agreed upon in the contract they signed. | \nThe supplier's failure to deliver goods constituted a breach of contract. | \n
| Clause | \nA section in a contract that addresses a specific issue. | \nThe non-compete clause prohibits our employees from working for our competitors. | \n
| Contract | \nA document where the agreement between two parties is outlined in detail. | \nThe client finally signed the contract. | \n
| Copyright | \nThe exclusive legal right granted to the creator of an original work, protecting it from unauthorized use. | \nThe author obtained copyright protection for their novel. | \n
| Fail to comply | \nNot to adhere to the requirements or terms outlined in a signed contract. | \nThe contractor failed to comply with safety regulations. | \n
| Fine print | \nThe tiny text, usually at the bottom of a document or contract, that contains important information. | \nCarefully reading the fine print can help you avoid unpleasant surprises. | \n
| Intellectual property | \nIntangible creations of the mind, such as inventions, designs, or artistic works, protected by law. | \nThe company filed a patent application to protect its intellectual property. | \n
| Legal dispute | \nA conflict between two parties that requires legal intervention. | \nThe company entered into a legal dispute with a former employee. | \n
| Legal expert | \nA person who knows the ins and outs of legal matters and can advise those with no idea. | \nThe company contacted a legal expert to review the contract. | \n
| Legally binding | \nWhen something is legally binding, it is enforceable by law. | \nThe contract you signed is legally binding. | \n
| Null and void | \nIt means that a contract is considered invalid and has no legal effect. | \nThe court declared the contract null and void due to misrepresentation by one of the parties. | \n
| Party | \nAn individual or a company involved in a contract or a legal dispute. | \nBoth parties agreed to the terms of the employment contract. | \n
| Terminate a contract | \nTo end the contract before its completion date. | \nThe parties mutually agreed to terminate the contract. | \n
| Terms | \nThe requirements you agree to when signing a contract. | \nThe terms of the contract are clear: you cannot end it without a reason. | \n
| Trademark | \nA legally registered symbol, word, phrase, or logo used to identify a brand or a product. | \nThe company registered its logo as a trademark. | \n
Even if you’re fluent in business English, there are some commonly used terms that can be pretty confusing.
\nDid you know that client and customer aren’t, in fact, interchangeable? The same goes for revenue and profit or marketing and advertising.
\nWhat are the differences between them? Let us explain.
\nNo, they’re not the same thing. There’s a subtle yet significant difference. A client is a person that buys a service. A customer is a person that buys a product.
\nAlthough used interchangeably by most people, there’s a not-so-subtle difference between these terms.
\nCooperation is when you work with other people to achieve your own goals. Collaboration, however, is when you work with others to accomplish a shared goal.
\nUnless you’re a marketing pro, these terms can be very confusing! They both talk about the percentage of the market the company claims, but by measuring different things.
\nMarket penetration is the percentage of the overall target audience the company sells to. Market share is more detailed and refers to the portion of the target market that buys the company’s products.
\nContrary to what many people think, these two terms aren’t interchangeable. Revenue is the total income a business generates through its operations. Profit is the income left after deducting the expenses the company has to incur to make revenue in the first place.
\nThese two terms are often confused because they overlap. Advertising is part of marketing.
\nMarketing is the practice of promoting your brand or products to your audience. Advertising, however, is the practice of paying to have your content placed in specific locations (such as social media platforms or Google) to reach your target audience.
\nCorporate jargon and business vocabulary might sound intimidating if you’re unfamiliar with it. But with the vocabulary mentioned in this article in your arsenal, you’ll never feel confused again during business conversations or legal talks.
\nOnce you dominate them, you’ll begin to navigate the business world with growing confidence while leaving a lasting impression on your boss, coworkers, and clients.
\nAnd if you think you need some more business English support, check out our business services and cultural training programs for employees.
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teams"},{"uid":"blt8bde058702d6cb3b","value":"/blog/culture-insight-inclusion-and-community-on-diverse-and-dispersed-teams","label":"Culture insight: inclusion and community on diverse and dispersed teams"},{"uid":"blt69b884e9465044cf","value":"/blog/serving-yourself-a-drink-in-japan","label":"Cultural don'ts: Serving yourself a drink in Japan"},{"uid":"bltecccab0a8d7ab4fe","value":"/blog/characteristics-of-high-performance-multicultural-teams","label":"Characteristics of high-performance multicultural teams"},{"uid":"blt512b83300f9c19d7","value":"/blog/culture-insight-a-business-case-for-diversity","label":"Culture insight: a business case for diversity"},{"uid":"bltbbadccdbcda768bc","value":"/blog/why-learn-a-new-language-sports","label":"Why learn a new language: 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